Korea’s leading private bank has long prided itself on identifying the next frontier of investment opportunity. Today, that forward-leaning ethos has crystallised into what the firm calls its “Permanent Innovator DNA”—a mindset that blends advanced technology, digital assets, and global expertise to redefine wealth management for high-net-worth clients.
As Korea’s largest securities firm, managing USD 393.6 billion in client assets as of Q2 2025, Mirae Asset Securities has established itself as a global institution known for sophisticated investment capabilities and consistently high-quality service. Size is not its only strength; the company sees innovation as a strategic imperative—and is pursuing both organic and inorganic pathways to build a financial ecosystem that anticipates the future.
AI as the Engine of Organic Transformation
Artificial intelligence sits at the heart of Mirae Asset Securities’ transformation efforts. The firm has recruited global top-tier technology talent, overhauled its organisational culture, and embedded AI applications directly into frontline wealth-management operations.
These investments are yielding results. Clients can now access real-time global market information with automatic translation, improving the quality and speed of decision-making. Data shows that investors who use the firm’s AI-driven tools exhibit a 15% higher rate of active investment decisions than those who do not.
Two flagship systems, the Mirae Asset AI Wealth Assistant and the PB Desk Assistant, deliver personalised recommendations, alerts, and investment insights. AI systems have studied roughly 400 internal work manuals, enabling instant guidance on procedures and documentation. For private bankers, the impact is substantial: average preparation time for consultations has dropped to one-quarter of the previous level, directly enhancing the quality of client engagement.
To sustain this momentum, the company launched an AI Digital Finance Expert Program with KAIST(Korea Advanced Institute of Science Technology) and offers a suite of internal training programmes, including online learning through Udemy for all wealth-management and private banking employees. The goal is clear: build a workforce capable of leading, not just responding to, industry change.
Acquisitions Fuel the Next Wave of Innovation
Mirae Asset Securities’ commitment to innovation also extends beyond Korea’s borders through targeted acquisitions and strategic investments. Recent deals by affiliate Mirae Asset Global Investments include the acquisition of Stockspot, an Australian robo-advisor, and the creation of Wealth Spot, an AI-driven asset-management company in New York. These ventures strengthen the firm’s own AI investment models, supporting internally managed robo-advisory assets that now total approximately USD 2.6 billion.
The firm is also collaborating closely with Global X— Mirae Asset Global Investments’s U.S. ETF subsidiary—on AI-enhanced market strategies and expansion into Asia’s fast-growing technology markets, including China Core ETFs.
In a major push into emerging markets, Mirae Asset Securities recently acquired 100% of India’s Sharekhan. Today, roughly 60% of its employees and nearly half its clients are based overseas, reinforcing its position as a global private bank with almost USD 400 billion in client assets.
Shaping the Future Through Digital Assets
Alongside AI, digital assets represent the next major pillar of innovation. Mirae Asset Securities was the first Korean securities company to complete Phase 1 of a Security Token Offering (STO) platform under the Financial Services Commission’s regulatory sandbox.
It is now building a blockchain-based system that integrates issuance, investment, payment, and settlement—supported by partnerships with SK Telecom, Hana Financial Group, and a working group of 23 global service providers.
Mirae Asset 3.0: A Group-Wide Re-Targeting
Mirae Asset Group—which includes Mirae Asset Securities—is taking another bold leap forward following two earlier eras: 1.0, marked by its founding and the pioneering of mutual funds, and 2.0, defined by global expansion and ETF leadership. In October 2025, the Group declared the beginning of a new 3.0 era, advancing toward a future in which traditional and digital assets converge, powered by innovation in Web3 and digital assets.
While innovation inherently involves risk, Mirae Asset Group continues to move forward with unwavering conviction, guided by the long-term global strategy and leadership of its Founder & Global Strategy Officer (GSO).
Anchored by this vision, the Group surpassed KRW 1,000 trillion in client assets in just 28 years since its founding (as of July 2025).
In a global market where many institutions speak of innovation, Mirae Asset Group demonstrates what true innovation looks like—bold, disciplined, and relentlessly future-focused.
As a permanent innovator, the Group—and Mirae Asset Securities—will continue to evolve in ways that draw heightened attention from the world of global private banking.
