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Driving Customer-Centric Banking in Western Africa

Preparing to launch in Senegal, Ehouman KASSI, CEO of Bridge Bank Group Côte d’Ivoire (BBG CI), discusses the bank’s ambitious expansion strategy for Western Africa and maintaining its client-centric culture amidst reorganization and digital transformation.

Supplement

Africa Supplement 2018

The African continent contains some of the fastest growing economies in the world. Collectively, growth in Sub-Saharan Africa alone is projected to climb to an average 3.6% in 2019–20, up from 3.1% in 2018, according to the World Bank. Yet it is also home to many of the poorest countries, with the lowest GDP per capita. With its fast-growing population, rapid urbanization, and expanding middle class, the potential for further economic growth in Africa is enormous. But there remain many barriers to realizing anything near the continent’s full potential.
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